The Journal

Hand-embroidered detail on the pale blue cloth of the Pale Sky Co-ord
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The tag in the side seam
Every piece carries a small cotton tag sewn into its side seam. It is the least visible thing we make and the one that decides how many will ever exist.
Sugar cane fibre cloth in close view, the ground for the Sunrise Bird Shirt
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The stalk they were going to burn
After the sugar is taken, what is left is called bagasse. Most of it is burnt in the mill yard. We buy the rest — and it becomes the fibre we use more than any other.
How to read a label
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How to read a label
Four things worth looking for when you turn a garment inside out, and what each of them tells you about how a piece will behave on a child.
What the cloth is doing while they play
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What the cloth is doing while they play
A dress that moves air, a shirt that stays cool, a seam that softens rather than wears out. What the fibres in a Zouhi piece are actually doing, and why a child stops noticing them.